Many digital advertising platforms make it easy to reach your target audience online. However, it can be overwhelming to know where to start. For those who are more digitally savvy, the online ad platforms are often changing rapidly, with new products being introduced, features being removed, or interfaces being changed.
In this article, we’ll discuss the different platforms to publish your campaign and how to make it effective. Let’s begin.
1. Facebook
Facebook is one of the most popular social networking sites, with more than 1.4 billion monthly active users. Facebook is for both personal and business use. Although Facebook was once just for personal interactions, more shed companies are now using Facebook for their digital advertising campaigns. Shed business owners can build a Facebook page for free and use it as a marketing channel for their products, services, events, competitions, etc.
Facebook has a variety of ad formats to meet its objectives and budget. When creating an ad on Facebook, you must know your target audience, what products or services you’re promoting, and what results you want. You can use Facebook’s platform to drive traffic to your website or a landing page on Facebook.
When you set up a Facebook ad campaign, you can choose to target your audience based on their location, demographics, interests, behaviors, and connections. For example, if you’re starting a new shed business and want to reach people who live in New York, you can set up a campaign targeting only people who live in New York. You can also target people interested in design, startups, fashion, and other specific interests. It’s important to note that the more specific the audience, the higher the cost-per-click usually is.
2. Instagram
In just a few years, Instagram has grown from a platform for sharing photos to one of the most popular social media channels. It has also become a prevalent platform for online advertisements.
Use Instagram’s carousel ad format for advertising your shed business’s promotional campaign. You can show multiple products or services in a single ad, which is perfect for event-based companies or those with an extensive product line.
3. LinkedIn
LinkedIn is a business-oriented social platform. Most users are in executive positions and looking for new business connections. It’s also an excellent platform for finding potential new hires. LinkedIn is great for B2B (business-to-business) marketing.
LinkedIn has several ad formats, including ads that appear in content feeds, at the top of the page, or within groups. LinkedIn ads can be targeted using job title, company, industry, location, and seniority level.
4. Pinterest
Marketers like Pinterest because it’s a visual platform, with most users being women between 25 and 45 years old. It’s a great platform for viral marketing and advertising products that involve visual content.
Pinterest allows three different types of advertising:
- Promoted Pins (to find a new audience for your products and services).
- Promoted Accounts (to attract new followers).
- Promoted Trends (to get more people to follow your brand).
Conclusion
Many digital advertising platforms make it easy to reach your target audience online. Each platform has its own set of rules, benefits, and limitations. When planning your online advertising campaign, it’s important to know your objective and your target audience. With the right tools, you can start seeing the results you want, fast. Use this two-part guide to achieve your goals.
Shed Marketer is a passionate team of marketing nerds that absolutely love the Shed Industry. Our proven digital marketing and lead generation system is created exclusively for shed and barn builders, and portable building manufacturers. Sell more sheds with Shed Marketer now! Call us at (888) 346-1069 to schedule a call with us.
