Most online advertisers don’t know where to start. They may have heard conflicting messages about setting up an ad on Google or Facebook. For part one of this blog, we will look at the different digital advertising options available for shed builders and dealers.
1. Search Ads
Online search engine advertising is one of the first types of digital advertising that shed builders and dealers typically try. Search advertising is defined by the National Retail Federation (NRF) as advertising that appears at the top of search results when a user searches for a specific term. Search advertising can be extremely effective for shed builders and dealers.
2. Display Ads
Another popular digital advertising option is display advertising. The NRF defines display advertising as advertising that appears on web pages within the search engine results of a specific search. Display advertising can be helpful for shed builders and dealers to connect with potential consumers.
3. Video Ads
Video advertisements have been growing in popularity. The NRF reported that 30 percent of consumers learned about a product or service via video in 2016. Marketing to consumers through video ads allows shed builders and dealers to connect with their target audience more intimately.
4. Geofencing Ads
Identifying prospective site visitors is one of the most effective ways to improve visitor conversion. Geofencing ads can help builders and dealers draw people to their stores or other location. Geofencing ads can help builders and dealers understand which service or location consumers are responding to.
5. Retargeting Ads
Retargeting ads are valuable tools for shed builders and dealers who have already had visitors to their company sites. Shed builders and other dealers need to have an excellent online presence. These ads can help shed builders and dealers reach their target audience by promoting their products or services.
Planning a Digital Advertising Campaign
There are several different digital advertising options for shed builders and dealers. Some advertisers like Google and Facebook offer many different digital advertising options. Other advertisers provide a select few.
Shed builders and dealers can experiment with these digital advertising options depending on their specific needs and goals. One of the important aspects of digital advertising is to ensure that the ads reach the most relevant audience. Shed builders and dealers need to create a well-targeted plan to do this.
According to NRF, one of the main challenges of digital advertising is to determine the most effective content and schedule. Online advertising is effective when it keeps consumers engaged throughout the year. This helps builders and dealers build a lasting relationship with their target audience.
Now that you know a few of the different digital advertising options available for shed builders and dealers, it would be good to work on a plan that works for your service.
Finding the right advertising method can be a challenge. Digital advertising is a popular option for shed builders and dealers. Choosing the right option will help shed builders and dealers reach their customers, build a relationship and ultimately close a deal.
Check out the next part of our blog for more information about digital advertising for shed builders!
Shed Marketer is a passionate team of marketing nerds that absolutely love the Shed Industry. Our proven digital marketing and lead generation system is created exclusively for shed and barn builders, and portable building manufacturers. Sell more sheds with Shed Marketer now! Call us at (888) 346-1069 to schedule a call with us.