Digital advertising is a form of marketing that uses digital technologies to reach and engage customers. Unlike traditional marketing, digital advertising provides a more targeted and interactive way to reach consumers.
As the digital world continues to evolve, so too does the landscape of digital advertising. To stay ahead of the curve, shed builders need to understand the different types of digital advertising and how to use them effectively.
In part four of our series on digital advertising for shed builders, we’ll be taking a look at the numbers you should be tracking with digital ads.
What Metrics Should You Be Tracking With Digital Ad Campaigns?
Here are must-have digital ad metrics for your shed business:
This number represents how many times your ad was shown to users. Impressions are important to track because they give you an idea of how often your ad is being seen by potential customers.
Click-Through Rate (CTR)
This number represents the percentage of people who saw your ad and clicked on it. CTR is important to track because it gives you an idea of how effective your ad is at getting people to click.
This is the amount of money you are spending on your ad campaign. Ad spend is important to track because it helps you keep track of your budget and see how much you are spending on ads.
This is the number of people who took the desired action after clicking on your ad. Conversions are important to track because they give you an idea of how effective your ad is at getting people to take the desired action.
Cost Per Click
This is the average amount you pay for each click on your ad. A low cost per click means that your ad is performing well and that you’re getting a good return on investment.
Cost Per Acquisition
This is the average amount you pay for each person who takes the desired action after clicking on your ad. A low cost per acquisition means that your ad is effective at getting people to take the desired action.
Cost Per Thousand Impressions
This is the average amount you pay for each thousand people who see your ad. A low cost per thousand impressions means that your ad is effective at getting people to see it.
Why Is It So Important to Keep Track of Digital Advertising Metrics?
As you can see, metrics are important for digital marketing. If you are not tracking them, you will not know if your marketing strategy is working. This can lead to wasted money and time.
Tracking metrics also allows you to adjust your strategy as needed. If you see that your cost per acquisition is too high, you can adjust your strategy to lower it.
Keeping track of your shed company’s digital marketing metrics is a key part of being able to improve your shed digital marketing campaigns. By tracking your metrics, you can see which campaigns are working and which ones are not.
Shed Marketer is a passionate team of marketing nerds that absolutely love the Shed Industry. Our proven digital marketing and lead generation system is created exclusively for shed and barn builders, and portable building manufacturers. Sell more sheds with Shed Marketer now! Call us at (888) 987-0865 to schedule a call with us.