Although Google is most well-known for its search engine, the company owns many other prevalent platforms and services, including YouTube, Google Maps, Chrome, Google Ads, and Android. As a local business, finding ways to stand out online and ensure the right customers see you is important.
1. Google Lets You Know Who Your Competition Is
You must understand your service area to serve your customers best and stay ahead of your competition. This means understanding the demographics, psychographics, and competition within your territory.
When we talk about your competition online, we are talking about a much broader range of companies than those in your local area. Your potential customers see ads from companies all over the country and even from online-only stores. This makes it much harder for you to compete.
National brands have a lot of money to spend on marketing and advertising, which makes it seem like smaller, local shed builders can’t compete online.
There are many ways you can make your voice heard and help your target audience find you online. With a little effort, you can ensure that your website and social media platforms are optimized to attract attention and help you stand out from the crowd.
2. Google Helps You Promote Your Business
As a local business, you have years of experience working with customers in your community to help them find the perfect storage solution for their needs. You can use this experience to your advantage by positioning yourself as an expert in the storage industry. You can also use your marketing to target your ideal customer.
You have the ability to target your marketing to reach your ideal customer—whether that’s homeowners in a certain area, businesses in a certain industry, or both. By targeting your marketing, you can ensure that your message reaches the right people and that you’re not wasting your time and money on marketing that doesn’t work.
By focusing on your localness, experience, and expertise, you can position yourself as your community’s go-to storage solution provider—and that’s how you’ll get the edge over your big box and online competitors. Being local gives you an advantage over the online competition because customers can visit your location, see your structures in person, and easily reach a local person with questions or customer service issues.
Google My Business is a great way to show off your local business. You can add photos and videos, update your hours, and even create social posts to attract people to your location. It’s free to claim and update your profile, so there’s no reason not to take advantage of this great tool.
3. Google Allows You to Boost Your Reach with Localized Ads
By investing in hyper-focused digital ads, you can ensure that your company is seen by local buyers searching for a shed. Google’s ads, as well as ads on other platforms such as Facebook and Instagram, are a great way to reach out to potential customers and introduce them to your company.
You shouldn’t advertise online like big national brands because you don’t have the same amount of money to spend. You need to be strategic about where you advertise.
Digital advertising platforms allow you to target users based on their location. You can show ads to people within a specific neighborhood, which can help create a unique message to match their area.
Google should never be neglected in any digital marketing strategy. There are several reasons for this, including the fact that Google is the largest search engine in the world, has a huge amount of traffic, and provides several valuable marketing tools.
Google should be a key part of any digital marketing strategy, and neglecting it can lead to missed opportunities and a less effective overall marketing strategy.
Shed Marketer is a passionate team of marketing nerds that absolutely love the Shed Industry. Our proven digital marketing and lead generation system is created exclusively for shed and barn builders, and portable building manufacturers. Sell more sheds with Shed Marketer now! Call us at (888) 346-1069 to schedule a call with us.