Email marketing can be extremely beneficial for a shed business. It’s important to focus on creating a relationship with customers through email, as this will eventually lead to sales. Each email should have a clear purpose to drive clicks to your website or product views. By following these tips below, you can create emails that are both trustworthy and sales-driven.
1 – Share New Product Arrivals
If you have a new product or service, share it with your email list! This is an excellent way to keep customers updated, and it can also prompt them to make a purchase.
2 – Offer Discounts and Promotions
Offering discounts and promotions is a great way to drive sales and encourage customers to buy from your shed business. You can include these offers in your email newsletters, or send them out as standalone emails.
3 – Send Time-Sensitive Emails
Sending time-sensitive emails can help create a sense of urgency and encourage customers to buy from your shed business. These emails could include countdown timers, flash sales, or limited-time offers.
4 – Create a Sense of Scarcity
Creating a sense of scarcity is a great way to encourage customers to buy from your shed business. You can do this by offering products and services that are in limited supply, or by running flash sales with limited quantities.
5 – Highlight Customer Testimonials
Highlighting customer testimonials helps build trust and credibility with your email list. You can include these testimonials in your email newsletters, or send them out as standalone emails.
6 – Use Urgent Language
Using urgent language is a great way to create a sense of urgency and encourage customers to buy from your shed business. You can use words and phrases like “act now,” “limited time only,” and “while supplies last.”
7 – Send Personalized Emails
Sending personalized emails is a good way to build a relationship with your email list. You can include the customer’s name, purchase history, or other personal information in the email. This will give the customer the feeling that you care about them and their business.
8 – Use a CTA Button
You can use a CTA button to encourage customers to buy from your shed business, sign up for your email list, or visit your website.
9 – Use Emotional Language
When you’re trying to connect with your customers on an emotional level, it’s important to use language that resonates with them. Words and phrases like “love,” “happiness,” and “enjoyment” are all great ways to create an emotional connection. By using language that your customers can relate to, you’ll be able to create a stronger bond that will last long after the initial purchase.
10 – Use a P.S.
Just like a CTA, a P.S. is also a great way to encourage customers to take action. You can ask your customers to sign up for your email list, visit your website, and buy from your business.
When you’re trying to sell sheds, it’s important to use the right language. By using the right words and phrases in your marketing emails, you’ll be able to connect with your customers on an emotional level and encourage them to take action.
If you need shed builder marketing services, partner with Shed Marketer. We offer SEO, Google Ad Management, Facebook and social media, email marketing, website design, reputation management, and review management. Contact us now and let us help your business sell more sheds.