Email marketing is a powerful tool when it comes to getting your shed company out in the public eye. However, so much more than simply sending an email, it’s about building a relationship with your reader and showing them why your company is the best choice for them. Below are reasons you should use this technique for your shed company.
Widens Your Reach
By using email marketing, you can reach out to a far greater number of people than you would be dealing with them face-to-face at trade shows or if you’re paying for a mailing list. Email is easy for people to read and use, plus it’s free.
Email marketing will give you access to a wide range of potential customers. You can use automation to segment your leads and target specific groups with information they’re most interested in. You can also tell if they’ve clicked on a link or if they’ve opened an email.
Keeps Customers Informed
Just think of how many times you’ve purchased something from a company, and they’ve emailed you with new products or information. That’s because they know that keeping you informed and interested in their products can lead to repeat business.
Most companies that use this method will tell you that repeated contact leads to greater customer loyalty and sales. The more that someone is exposed to a company, the more likely they are to get involved with the company in the future.
Lets You Build Stronger Brand Awareness
If someone has seen your shed company name, they may not know what it is, or they may not have had any particular interest in it. By using this method, you can begin to educate them about your shed business without them even knowing that it’s happening.
You can share information about what your shed company does as well as other types of products that you offer. You can also let them know about the services you provide to help them make better purchasing decisions in the future.
It is known that most people trust online endorsements from people they know. Hence, you can use this method to your advantage.
Allows for Personalized & Targeted Messaging
When you’re sending out an email newsletter, you can choose to send it to specific groups of people that you want to reach. That way, you can share your sales and coupons to the people you know want them. The same goes for lead generation. By sending only the types of emails that you know people want, you can save both time and money.
This is also a time-saving method. Sending an email later in the week means that you’ll be spending less time on sales and marketing, allowing you to spend more time running your shed business.
Begin Your Email Marketing Today
Email marketing is not used by every shed company. However, those that do use it have been proven to have better returns on their sales and marketing dollars. By spending a little bit of time each week on this method, you can grow your shed business and get more customers. In the end, your investment will pay off.
Shed Marketer is a digital agency for shed builders. We guarantee laser focus on marketing sheds and portable buildings, making us one of the smartest investments you can make. Get started with us today.