A shed business may not be the easiest thing to advertise on Google but that doesn’t mean it’s impossible. If you aren’t sure what to do and how to use Google My Business for your shed company, then keep reading below to learn more.
What Is Google My Business?
Google My Business is a free tool that allows businesses to manage their online information across Google Search and Google Maps. With your free listing, you can control how your business appears online, respond to customer reviews, and post updates and photos.
Google My Business is an essential part of any local SEO strategy because it helps you manage your online presence and improve your visibility in local search results.
How to Use Google My Business for Your Shed Company
Google My Business is a powerful tool that can help promote your shed company and reach new customers. By claiming and verifying your business listing, you can control the information that potential customers see when they search for your business on Google. Here are some tips on how to use Google My Business to promote your shed company:
1. Create or Claim Your Listing
If you haven’t already, you’ll need to create a Google My Business listing for your shed company. You can do this by going to google.com/business and clicking “Start now.”
If you already have a listing but haven’t claimed it yet, you can do that by searching for your business and clicking on the “Own this business?” button.
2. Optimize Your Listing
Once you’ve claimed or created your listing, it’s time to optimize it for local SEO. Start by filling out all of the information in your listing, including your business name, address, phone number, and website URL.
Make sure all of your information is accurate and up-to-date, and add as many photos and videos as you can. The more information you can provide, the better.
3. Get Reviews
One of the most important factors in local SEO is online reviews. Google uses reviews as a ranking factor, so the more positive reviews you have, the higher you’ll rank in search results.
Encourage your customers to leave reviews by adding a link to your Google My Business listing on your website and in your email signature. You can also send follow-up emails or text messages after a purchase and ask for a review.
4. Post Updates
Google My Business allows you to post updates, photos, and videos to your listing. These updates appear in your listing and can help attract attention from potential customers.
Use updates to promote special offers, events, or new products. You can also use them to share helpful information, like tips on how to use your products or services.
5. Respond to Reviews
Another important factor in local SEO is responding to online reviews. Google considers businesses that respond to reviews to be more credible and trustworthy.
When you respond to a review, thank the customer for their feedback and address any concerns they may have. This shows potential customers that you care about your customers and are willing to resolve any issues they may have.
6. Add Photos and Videos
Photos and videos are another great way to improve your local SEO. They help potential customers see what your business looks like and what it has to offer.
Add photos of your products, your store, your employees, and anything else that would be relevant to potential customers. You can also add videos to your listing.
7. Optimize Your Website
Your website is another important factor in local SEO. Google uses your website to determine your business’s location, hours, and contact information.
Make sure your website is optimized for local SEO by including your business’s name, address, and phone number (NAP) on every page. You should also include your NAP in the footer of your website.
Local SEO is a great way to get your shed business in front of potential customers who are searching for the products or services you offer. By optimizing your website and your Google My Business listing, you can improve your chances of appearing in local search results.
If you are seeking a digital marketing agency for shed business, you can work with us at Shed Marketer. Sell more shed through SEO, email marketing, Google ads, social media management, and more. Get in touch with us to learn more about our services.