SEO-friendly landing pages can help you to rank higher in search engine results pages (SERPs), helping you to get more traffic to your website. In this article, we’ll show you how to create landing pages that are both SEO friendly and user-friendly.
1. Use Custom URL Strings
When creating a web page, you may see an option to enter a custom URL string or use a URL string that has already been created for you. A custom URL string is intended to help your visitors and search engines. The most important part of a URL string is the keywords.
Another way to help with your SEO is to include keywords in the rest of the URL string. You may want to have the manufacturer, product name, category, and other relevant keywords. Some designers will tell you only to include relevant keywords, but this isn’t always possible without sacrificing readability.
2. Determine Your Keywords
One of the first things you need to determine is which keywords will help you to rank higher in search results. You may want to use an SEO tool, such as Google AdWords, to find relevant keywords for your website and products.
You’ll want to be sure to include keywords that are relevant to what you’re offering and not just have any popular keywords. You may want to split test a few different keyword combinations to find the right ones to target.
3. Add Keywords Strategically to Your Landing Page
After you’ve determined which keywords you want to target, you can begin to add them to your landing page. When being strategic about your keyword placement, you may want to place them at the top of the page or in the title tags.
Another way to include keywords on your landing page is to include them in the visible text on your page. To do this, you’ll want to ensure they are relevant to the landing page and your website.
The final way to add keywords to a landing page is to include them in the ALT tags of your images. You may want to choose an image that represents your company or product and add the ALT tags, and then you can use that same image on the landing page, which will help to bring traffic to your company’s website.
4. Write SEO-Friendly Content
One of the most important parts of creating a landing page is ensuring the content is both SEO friendly and user-friendly. You don’t want to sacrifice your landing page’s user experience and load time by trying to stuff keywords into certain spots. Instead, you want to create user-friendly landing pages and high quality.
You may want to create long-form content to help the pages rank for long-tail keywords. Long-form content is a great way to rank higher in search results, but it’s also a good way to help visitors stay on your website longer.
If visitors can get all the information they need from a page relevant to what they were searching for, they will stay on your page, which can help boost your click-through rate.
Search engines can be fickle, and landing pages can be difficult to rank, especially when you’re competing with large companies. However, if you take the time to create a landing page that is not only well-designed but also includes some of the features from this article, you’ll be well-positioned to rank highly in search results.
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