You’ve invested time and resources into SEO marketing for shed builders, but have you considered how online reviews can make or break your business? In today’s digital age, managing online reviews is crucial for the success of your shed business. Shed Marketer is here to guide you through the ins and outs of how to manage online reviews.
Why Online Reviews Matter
Online reviews are not just a trend; they are an essential part of your business’s reputation. Research shows that 78% of people believe online reviews are at least “somewhat reliable,” and 59% see these reviews as trustworthy as a friend’s recommendation. Ignoring reviews can be detrimental, as they broadcast consumer perception and impact customer purchases.
Strategies for Managing Positive and Negative Reviews
Managing both positive and negative reviews is crucial for your business’s reputation, and that means having strategies and processes to respond to both types of reviews.
Proactively Request Feedback
Part of your online review management strategy should be to reach out to your customers and make it easy for them to leave reviews. Here are three tips to get you started:
- Utilize platforms that allow you to send automated emails or text messages to customers after they’ve made a purchase or used your service.
- In your messages, ask customers if they would refer your product or service to friends and family. This not only encourages positive reviews but also helps you gauge customer satisfaction.
- If a customer gives negative feedback, these platforms can automatically redirect them to a private form or customer service channel where you can address their concerns directly.
Respond to Every Review
To manage online reviews, aim to respond to reviews within 24 to 48 hours. A quick response shows that you value customer feedback. Always thank customers for taking the time to leave a review, regardless of whether it’s positive or negative.
For negative reviews, acknowledge the issue and offer a solution. This could be a refund, a replacement, or a promise to improve in the future.
Maintain a professional tone, even if the review is harsh or unfair. Remember, your response is not just for the reviewer but for potential customers who will read the review and your reply.
Engage with the Community
If you’ve resolved an issue, it’s okay to ask the customer to update their review to reflect the resolution. Share positive reviews on your social media channels or website to build trust and attract new customers.
By actively managing your online reviews, you show that you care about customer feedback and are committed to resolving any issues, minimizing the impact of a bad review.
Trust Shed Marketer for Your Review Management Needs
Managing online reviews is not optional; it’s a necessity for your shed business. At Shed Marketer, we understand the importance of maintaining a positive online presence.
We can help set up and maintain social media for your shed business and use review management software to enhance your online reputation further.
For more insights on the importance of online reviews, call us today at (888) 346-1069. Our digital marketing experts can help manage online reviews.