It wouldn’t be an exaggeration to say that your online presence is critical to the success of your shed company. While its impact may not be obvious, maximizing your online platforms will allow you to boost revenue as it gives you access to a larger customer base. Considering how important it is, it’s in your best interest to optimize your online platforms. To help simplify things, we thought it would be useful to discuss the four crucial online elements that every shed company needs. This article will help you make your way through the complexity of online marketing and sales to find the path that works for your business.
Engaging Content
High-quality content on your website builds trust with customers and positions you as an authority in the industry. Search engines will reward the effort you make to produce content with more traffic from search results. Include relevant keywords that describe your business (e.g., storage, shed). Content ideas include customer profiles, shed maintenance tips, shed upgrade ideas, and shed design trends.
Effective Online Ads
Aside from focusing on the content on your website, you’ll also want to put your time and effort into creating effective online advertising campaigns. Search network ads can be effective for small business owners because they target potential customers in their search for products and services. To set up your campaign, select keywords that trigger your ad. Keyword costs vary depending on their popularity, so consider using less popular, but more specific search words to increase the potential customer base for your ad. You only get a few sentences to highlight your competitive advantages, such as “customized shed designs” or “lifetime warranty.”
Optimized Social Media Presence
Social media has become a powerful tool for businesses. Not online does it give you a way to reach your customers, but it also serves as a platform where they can reach you. Use social media to ensure customers link your brand with their dream shed. We recommend that you start by creating accounts on Pinterest, Houzz, and Facebook. Gain followers by following everyone you know and other users who have similar interests. Post information directly to these accounts, as well as in your blog, to encourage sharing. Offer a prize or discount to encourage followers to share your information.
Enticing Buying Experience
Buying a shed involves many decisions and can seem daunting and confusing. Your website must be designed to alleviate that stress. Product configurators provide your customers with the ability to visualize the potential of sheds and exactly what their choices will look like. Guided sales tools allow customers to explore options without the pressure of an overbearing salesperson, which increases efficiency for both customers and businesses.
Conclusion
We hope this article proves to be useful when it comes to helping you maximize your online presence. While it may seem like a lot of work, improving your website and social media pages will yield a slew of benefits that will help ensure the long-term success of your business. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decisions for your business.
With Shed Marketer’s support, your company may become more in sync with current trends with our digital marketing system for sheds. Boost your online presence and work with us today!
