Social media marketing is incredibly advantageous. It’s cheap, delivers quick results, and provides your business with direct and constant access to your customers. The platforms are also very simple to use, but that doesn’t necessarily mean that you can’t easily make mistakes.
In fact, many business owners commit quite a few errors when managing their social media accounts. Some are seemingly trivial, while others, glaringly obvious. Regardless, however, they all represent inefficiencies on your part—inefficiencies that should be avoided.
In this article, we’ll help you do that. We’ll identify some of the most common social media marketing mistakes that businesses make so that you can prevent them from happening to you.
1. Posting too little or too much
For social media marketing tactics to be effective, they have to follow a certain schedule that keeps your followers updated without coming off as too intrusive. Posting too frequently can easily put off a significant portion of your audience, while posting too little can mean that your accounts are simply being put to waste. Either scenario can cause you to lose followers, rendering your efforts less effective overall.
2. Not responding right away
One of the biggest advantages provided by social media is that it lets you stay in constant communication with your customers. This means that there is an expectation from you that you’ll be able to respond quickly to any of their concerns. Failing to do so could leave most of your customers dissatisfied with your service, which means you need to be certain that someone is constantly managing your accounts so that no message is left ignored.
3. Providing too much promotional information
Social media strategies thrive when there is a healthy balance between promotional material and value creation. On one hand, you want to inform your customers about the products and services you offer, as well as any ongoing promotions you might have. On the other, you also want to focus on making your business more appealing than others, and that means building interest and loyalty to your brand. If you prioritize one too much over the other, you might end up driving customers away from your business.
4. Failing to track the results
Social media accounts come with plenty of tools to help you measure your marketing strategy’s performance. If you’re not taking full advantage of these now, you’d have no real way of tracking your performance. This will prevent you from making positive changes and addressing problems that need to be fixed, making you stick to marketing tactics that might not necessarily be working in your favor.
5. Treating each platform as the same
Social media platforms such as Facebook, Instagram, and Twitter have their own uses. If you’re taking one of your posts on a specific site and simply reusing it for another, you won’t be taking full advantage of what each service is capable of. Think of it this way: would your food photography on Instagram look equally amazing on other platforms? There’s a good chance that they won’t, and that’s only one example of what could potentially go wrong.
Take the information above into consideration and evaluate your current social media habits to see if you’re making the same mistakes. If you are, take action immediately, as these are relatable simple to rectify. We also suggest working with an expert to ensure that these problems never become a reality again.
For more information on how to create and manage your online presence, contact Shed Marketer today! We are a digital agency for shed builders, and we deliver a package that takes over your entire online presence and delivers measurable results – more visitors, more leads, more revenue.