Online marketing and sales can be rather overwhelming. Thankfully, there are many resources out there in order to best cut through the noise. In this blog, we’re going to focus on how a shed company can be helped along considerably by crucial elements.
Here are some important things a shed company will need for online success:
A Shed Company Will Achieve Online Success By Making the Most of Social Media
Nearly half of all home improvement shoppers overall (around 40%) get their inspiration from social media. It’s a great halfway point to “meet” customers at. A good starting point is through profiles on Facebook and Pinterest. Be sure to follow everyone you know and/or are at least acquainted with. Host contests and be sure to blog relevant content in order to get more followers.
A good rule of thumb is to offer your followers a discount or prize when they share your posts to their loved ones.
A Shed Company Will Achieve Online Success With A Simple Website
Less is more on so many levels. Given how big of a role website design plays in the user experience (UX) and how seriously a company or organization will be taken, it’s no surprise. Keep these in mind as you pull your website together:
- Ensure customers are guided through the sales process
- Have detailed information in the content
- Keep the homepage decluttered
- Make sure content is engaging
- Make sure the sheds are highlighted by professional photographs
- Simplify the menu across the website homepage’s top area
- Use intuitive navigation
Pay particular attention to the content that goes into your website. That official website is the first point of contact between potential customers and your business. It has to be able to build credibility and establish trust. Most of all, it’s going to be what helps search engines determine what your website is all about. That way, your customers will be able to find you much easier.
Be sure to include keywords that are ideal for your business, like “shed” and “storage” and more.
A Shed Company Will Achieve Online Success With The Right Online Ads
There are many benefits to search network ads, primarily because their whole point is to target customers already looking for sheds and the like. Be sure to build a campaign around relevant keywords which will then tirgger the ad. Keyword costs vary largely depending on popularity. A good way to make the most of this is through particular search terms that aren’t as competitive.
Good examples of this are “Lakeland sheds custom made” or “custom sheds in Florida.” The ad wll be limited to a few setences only. Be sure to spotlight advantages in the competitive sense like “lifetime warranty” or “custom designs for sheds”.
Conclusion
Online marketing and sales can actually be rather overwhelming, especially for the likes of shed companies. Thankfully, there’s a lot of things that can be done in order to achieve success online. This includes using the right online ads, making the most of social media and having a simple website.
Trying to find a digital agency for shed builders? Shed Marketer is exactly what you need! We have a wide range of services including Google ad management, email marketing, reputation management, SEO and more. Contact us today!
