Local SEO is essential for small businesses because it can help them stand out in a highly-competitive market. Unlike traditional SEO that focuses on visibility, local SEO makes a business stand out in a particular location.
When you optimize your website for local SEO, it will help you appear on the first page of Google in your local area, which will make it easier for your current and potential customers to find you. However, like many things in digital marketing, local SEO can often take a dip, resulting in a loss of traffic. However, you shouldn’t lose hope because there are many ways to improve your local SEO. We’ll discuss these tips in this article, so read on below to get started.
#1 – Create a Google My Business Account
Creating a Google My Business account is the first step you can take to improve your local SEO because it allows you to add your business details to the Google Maps directory. To create an account, you’ll need to link your Google account to a Google My Business account.
Once you’ve created an account, you need to claim your business, which will help you keep your business details up-to-date. You don’t have to worry about your competitors beating you to this because you can claim your business even if you’re the first person to do so.
#2 – Post Content Related to Your Business
If you want to improve your local SEO, you should create and post content related to your business. You should also post content that’s relevant to your target audience. For example, if you own a wedding venue, you should post content relevant to brides and grooms.
You should link it to your Google My Business account with your business-related content. This allows you to embed a Google Business View (GBV) of your business onto your website, which will help you improve your local SEO.
#3 – Put Your Business on Online Business Directories
You should always make sure your business information is searchable on the top online business directories when it comes to local SEO. These directories include the likes of Yelp, Merchant Circle, and Yellow Pages. To ensure your business is listed on these directories, you can register your business with them.
#4 – Create a Webpage for Every Product or Service You Offer
It helps when you create a dedicated webpage for every product or service you offer because this will help you rank for those search queries. In turn, this will drive qualified traffic to your website.
#5 – Have a Location-Specific” About Us” Page
Another way to improve your local SEO is to focus on the geographical location of your business. You can do this by creating an “About Us” page for every country you operate in.
This is important because it enables you to rank for search queries like “About us London,” which is more effective for local SEO than “About us.” With your “About Us” page, you should link every other page on your website, including your NAP (name, address, and phone number) page to it.
#6 – Use Local Keywords Wisely
You should also work on using geo-targeted keywords wisely. This helps you rank better for location-based search queries. Unlike Google Adwords, local keyword ads are predicted to be expensive for local businesses. You can use tools like Google Trends to find relevant local keywords.
#7 – Get High-Quality Backlinks
High-quality backlinks are vital for local SEO because you need to ensure that your website links to businesses close to yours. Additionally, it helps that the businesses you’re linking to are on the first page of Google. If a company is on that first page, you should link to it because moving up to that page is a sign of future success.
Improving your local SEO isn’t easy, but you can do it if you work at it hard enough. You need to optimize your website for local SEO and ensure that you’re doing everything you can to improve. You’ll be glad you did because you’ll reap the rewards in the long run, which can also grow your business.
Every business needs SEO, and shed builders are no exception. Shed Marketer provides top-quality services for SEO for shed businesses, all for affordable prices to ensure your goals are met. Contact us today and allow us to revitalize your digital marketing strategy!