Video marketing is crucial for SEO optimization, especially these days, as video consumption has never been higher. One cannot ignore the value that a well-made video can add to your website and your shed company, in general.
If you are still not convinced of the importance of having videos on your website, read on as we share some of the top reasons why you should:
Why You Should Use Videos on Your Shed Business Website
It Can Help Improve Your Ranking on SERPs
53% of the people who responded in a recent survey showed a strong preference for sites that have a video component. Users will be more likely to stay on your site and interact with it rather than move on to another. This could, therefore, help your site maintain a higher position in the SERPs, which in turn puts your website in front of more and more new customers.
It Gives Your Audience a Glimpse of Your Brand’s “Personality”
It is very important to have a good rapport with your target audience. The best way to achieve that is by introducing a touch of your brand’s personality in your videos, which will make them feel more like a friend as opposed to a faceless business. This, in turn, will help customers get to know and trust your brand more and are more likely to buy.
It Gives Your Potential Customers a Clearer Understanding of Your Products or Services
Sometimes the simplest way to explain your product or service is to use a video. This goes for workshops, seminars, and even products like portable buildings. With a video, it becomes easier for your potential customers to visualize what products and/or services you are offering and get a clearer idea of why you are any better than your competitors.
It Allows You to Stand Out from the Competition
Because videos have become so popular these days, using them on your site will give you an edge over your competitors who may not be using them. Videos help you convey your message more effectively and more easily, especially if you have a complicated product or service to explain. In addition, you can include testimonials from happy customers who can provide a boost to your reputation and give your audience the confidence they need to do business with you.
Videos Help Improve Website Experience
Videos can be a great addition to your website, especially if you own an eCommerce site for your shed business. They can serve as an exciting and engaging sales tool. And they can also be used to display your sheds, helping your potential customers get a better look and understand what they are buying. A well-made video can turn an online shopper into an actual buyer, which is why they are considered a highly valuable tool by many online retailers.
If you aren’t using videos on your website yet, there’s no time like the present to start. These awesome reasons to use videos on your website should be enough to convince you of its importance.
The success of your videos depends on your ability to make them interesting, up-to-date, and well packaged. Although videos require a lot of work, the end result will be a more engaging and informative website, which, in turn, will help you sell more sheds.
If you need help with shed business marketing using videos, web design, SEO, or others, Shed Marketer can help you. We offer tailored digital marketing services to shed businesses in the United States. Get in touch with our team to find out more about what we can do for your shed company!