Understanding breadcrumbs in SEO can help you improve the layout of your website and connect appropriate pages to each other. Businesses should utilize breadcrumbs to make site users understand the pathway from main site pages to subpages and so on.
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What Are Breadcrumbs in SEO?
Just like real-life breadcrumbs, digital breadcrumbs create a pathway that a person follows to reach their end destination. Breadcrumbs are a clickable way to work from a homepage and travel inward throughout a website. Viewers can easily travel across site pages and return home.
Relevant to the importance of SEO, breadcrumbs in SEO appear in Google Search results and help with the categorization and navigation of your site. Since Google and site viewers will better understand your website, you’re more likely to rank higher and gain more traffic. It’s a win all around.
Main Types of Breadcrumbs
Sites will choose the appropriate type of breadcrumbs for their needs, but all breadcrumbs have the goal of forming relationships between pages. Some common types of breadcrumbs include the following
Hierarchy-Based Breadcrumbs
A website with a hierarchical structure will use breadcrumbs to draw a pathway between parent and child pages. They often begin at the homepage and work their way out into specific blog posts, service pages, or product pages. Hierarchy-based breadcrumbs help users get back to a site’s homepage if they are deep in several pages.
Attribute-Based Breadcrumbs
Dynamic, or attribute-based, breadcrumbs allow users to navigate multiple product attributes to find exactly what they need. They don’t have to leave the page and can see the pathway to reach the product they want. E-commerce websites often use this breadcrumb type.
History-Based Breadcrumbs
These breadcrumbs are not as popular today, but show other pages a user has visited, creating a history trail.
The Importance of Breadcrumb Trails for Your Site
Breadcrumbs improve user experience (UX) and make site navigation easier, decreasing your website’s bounce rate. Crawling and indexing become easier, as Google can learn more about a site and show it to relevant users searching for it. Your site can rank even higher.
A site that implements breadcrumbs is more likely to achieve the top spot in search results and have site viewers remain on their site for a longer amount of time. They can navigate across pages to find pages related to a topic or find what sparks their interest on a site. Loyal site viewers are going to enjoy the convenience of breadcrumbs and choose your site over competitors.
Conclusion
Now that you have a better understanding of breadcrumbs in SEO, you can implement this navigation tool onto your site and enjoy its many benefits. Explore how to create SEO-friendly landing pages and other helpful blog posts from Shed Marketer. We help shed building businesses grow with digital marketing, so call us today at (888) 346-1069 or visit us in Lakeland, FL!
